Let’s Talk Luxe

Let’s Talk Luxe

On March 1st, Terra Firma Global Partners proudly sponsored The Luxury Marketing Council of San Francisco‘s  5th Annual Wineries Boot Camp, hosted at the Lincoln Theater in Napa. Heidi Rickerd-Rizzo, TFGP’s Vice President and Broker, kicked off the event with opening remarks.

The Wineries Boot Camp is growing in popularity each year among wine country influentials, with more than 300 marketing, sales and hospitality managers and operating staff, representing 100+ Napa and Sonoma wineries, attending the event. The Boot Camp program provides a networking and corridor-talk environment that remains unrivaled, and compelling program content to address the current business environment.

So what does that have to do with real estate and Terra Firma Global Partners?

Terra Firma is a proud member of Luxury Marketing Council, representing the luxury real estate market in the North Bay.


Members of The Luxury Marketing Council are companies, organizations and individuals who:

  • Are purveyors of luxury products or services
  • Pursue bottom-line, results-oriented marketing strategies and activities
  • Recognize the potential of innovative collaborations and relationship marketing
  • Are seriously committed to an open sharing of information and the energetic pursuit of creative collaborations and partnerships
    that bring measurable value to their customers

Instantly recognizable and widely respected in the markets we serve, Terra Firma Global Partners is the best way to open doors, put your best foot forward, and achieve all of your personal and financial objectives. We collaborate with clients to design and implement a tailored, full-service marketing strategy for each Estate/Luxury opportunity utilizing our relationships with traditional and new media outlets – and leveraging the most emergent technologies and social media strategies – to ensure maximum exposure for every property we represent.

Terra Firma Global Partners fosters a culture of partnership in which all clients and listings are represented in a collaborative environment by all of our agents, thereby ensuring our clients and listings have the competitive edge, and that buyers have access to information and opportunities in advance of traditional outlets. That is how we stand apart in both the representation of Sellers and Buyers and why we are now synonymous with luxury real estate sales.

For more information about our approach to luxury real estate, visit our Estates page.

 

The post Let’s Talk Luxe appeared first on Terra Firma Global Partners.

Source: Terra Firma

8 Reasons Why December is a Great Time to Sell

8 Reasons Why December is a Great Time to Sell

There’s this myth out there that the real estate market slows or even stops in December. It may seem counterintuitive, but the holidays are actually an excellent time to sell your home!

Here are 8 reasons to buy or sell a home during the holidays:

1. Serious Buyers: People who are looking to buy a home during the holidays are serious about finding their new residence! There may be fewer of these folks out there in general, but the ones who are looking are ready and wanting to buy, and they’re not messing around.

2. Low Supply: Typically, there are fewer homes for buyers to look at around the holiday season, which means there’s less competition for the attention of those buyers! When the holiday season ends and the new year begins, the supply of homes goes up. More inventory can mean more competition, longer days on market and potentially less money for your home.

3. Sell High, Buy Low: If want to buy a home in the 2016 spring market, selling now (and potentially renting short term) gives you the chance to be a non-contingent buyer when you’re ready to purchase in the spring. This is ideal. Since the spring time will bring more buyers into the marketplace for you to compete with, now you are set up as a “great buyer” who can compete with anyone, without a house sale contingency!

White cup of tea and warm woolen things near fireplace on wooden table. Winter and Christmas holiday concept.
4. Holiday Decor: The holidays tend to bring out the best in a home, when it’s all decorated and dressed to the nines! Your home will show beautifully, decked out in wreaths, red bows, and white lights! I particularly love the winter scents of pine, cinnamon and the toasty feel of a fireplace. Plus, the holidays can provide that emotional connection to a home that will help a buyer feel more attached and pay your asking price.

5. More Time: While your first instinct might be that people are too busy during the holidays to look at homes, think again! Many buyers may have less demanding schedules during the holiday season, or time off during Christmas as opposed to a normal work week. This is especially the case for relocation buyers… one of the best opportunities for a seller. They need to purchase and only have a short time to find their next home before the new year. (See #8!)

6. Scheduling Control: Don’t worry—if you’re selling, you can still enjoy the holidays as usual! You can limit home showings to when you’re comfortable. You stay in control!move. lots of cardboard boxes in an empty new apartment

7. Move in the Spring: You can sell during this prime holiday time, but still not have to worry about moving until January through March, well after the holiday season is over. You can negotiate a longer closing period or an extended use and occupancy.

8. Capture the Relocating Buyer: January is often a time when employees begin new jobs. Oftentimes, when someone is transferred to a new position, they need a home, and they need it ASAP! This means they can’t necessarily wait until spring to buy, and that means you need to be on the market during the final months of the year to capture this unique buyer opportunity.

A big thank you to Tracey Reynes from our Sonoma Office for bringing us this great insight!


headshotFor Tracey Reynes, she attributes much of her success as a Realtor to the time she spent in the culinary and event planning fields and her Culinary Arts degree from the acclaimed California Culinary Academy. She spent years learning and fine-tuning organizational, customer relations, and project management skills, as well as the attention to detail and follow-through.

In addition, as a California resident for nearly three decades and a Wine Country home owner for several of those years, she possesses vital, in-depth knowledge of the local real estate market, as well as of schools, services and other aspects of life in the Sonoma and Napa Valleys. She is a Director and Secretary of Sonoma League for Historic Preservation, and is an active volunteer with the Sonoma Community Center and Sonoma Film Festival. She is a Board member of Sonoma Valley High School Boosters Club and Sonoma Little League. When prospective clients choose to work with Tracy Reynes, they are assured it is not only a Realtor who represents them, it is a respected professional who is also a valuable and contributing member of their community.

Tracey works out of our Sonoma office. She can be reached via email at TraceyReynes@gmail.com or via phone at 707-775-7654. Also, check out her website at www.livelovesonoma.com.

The post 8 Reasons Why December is a Great Time to Sell appeared first on Terra Firma Global Partners.

Source: Terra Firma