Artisan Group in Tahoe

Artisan Group in Tahoe

Last week the Terra Firma Global Partners team took a little “road trip” to join their fellow Artisan Group members at their annual real estate symposium in beautiful Lake Tahoe! Representatives from the six (now seven! Welcome Zephyr SF!) Artisan Group firms came together for the annual networking opportunity which included an exclusive estates property tour, luxury real estate symposium and networking event.  Hosted by Chase International, the event brought together some of the most successful and experienced agents in California and Northern Nevada.

The event kicked off with a Luxury Home Tour of 24 of the most prestigious properties currently listed for sale (by Chase International) throughout the entire circumference of the lake. Prices for these magnificent homes and estates range from $1 million to nearly $20 million. The crowd favorite was of course the $20M lakefront home located in Homewood, complete with six bedroom suites, a large game/media room with pewter-covered bar, sauna, and living room with folding glass doors that opens to a spacious deck, ideal for enjoying the gorgeous lake view!

Following the home tour, the group enjoyed the chance to mix and mingle, match faces with names, and enjoy each other’s company at the evening lakeside cocktail party located at “Twin Pines”, a rustic, yet elegant Julia Morgan-Designed Lakefront Estate. Built in 1928, the historic residence, featuring rolling lawns to the water’s edge, was the ideal venue for members of the Artisan Group to network and socialize with other members of this prestigious organization. The delightful evening reception was hosted by Clear Creek Tahoe, a private golf resort.

Lastly, the main event was a symposium on luxury real estate held at Edgewood Golf Course Clubhouse — also lakeside! (We were spoiled by the choice of venues this weekend, truly!) The keynote address was delivered by Mr. Jeff Culbertson, a highly respected 39-year veteran of the industry, who was named one of the “Most Influential Real Estate Executives” by Real Estate Executive Magazine. Following the keynote speaker, a panel consisting of leading luxury agents shared insights and best practices when working with the affluent market. Jaime Pera represented Terra Firma Global Partners on the panel of top agents, all members of Artisan luxury brokerage firms.

All in all, it was an awesome event in a fabulous location, networking with the best of the best! As Sonoma associate Tracy Reynes declared, “I’ve never handed out so many business cards at any networking event in my life!” … The hallmark of a successful networking event!


The Artisan Group is an alliance of premier independent luxury real estate firms throughout California and Northern Nevada who have joined forces to create a greater level of service for their clients and agents. For more about The Artisan Group and the areas we serve, please visit the website at



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Source: Terra Firma